In today's digital landscape, a robust social media presence is vital for the success of your pet-care business. The pet industry continues to thrive, with U.S. consumers spending $136.8 billion on their pets in 2022, up nearly 11% from 2021. This growth underscores the increasing demand for pet-care services, including grooming, pet sitting, boarding, walking, and insurance.
To stay competitive, a pet-care business social media marketing strategy isn’t optional—it’s essential. The good news? Even in a saturated market, all it takes is one engaging, shareable video or testimonial post to boost your brand visibility and attract a new audience of pet parents in your community.
In this post, we’ll cover the following important subjects about social media marketing for pet-care businesses:
At one point or another, nearly every pet-care business owner asks: How do I attract more pet-care clients? One of the most effective answers? Pet-care social media marketing.
From doggy daycare and boarding to grooming and training, potential clients are researching services online before ever reaching out. Social media often acts as the first impression, showing how you care for animals, communicate with clients, and run your facility.
Paid and organic social media campaigns can also:
With over 93% of internet users active on social media, odds are high that your current and potential customers are scrolling right now. Make sure your pet-care brand shows up in their feed.
With over 2 billion monthly users, Instagram continues to be a hub for visual storytelling. Key demographics include:
That’s a prime pet-parent audience! High-quality photos and short-form videos (especially Reels) help show off your space, your staff, and the adorable pets in your care. Don’t stress about being a pro photographer—just use natural light, a simple editing app, and a steady hand.
Try this in 2025: Use trending audio in Reels to increase visibility, and experiment with carousel posts that share “A Day in the Life” at your facility.
Facebook’s platform is all about community building. As a result, posts on Facebook are generally more text-heavy than Instagram’s “snapshot” photos and videos, which have limited text. For this reason, small businesses use Facebook to create community fundraisers, join specialized groups like Pet-care Business Owners of the Pacific Northwest, for example, or provide their followers with longer posts and informative updates.
Join and engage in local pet-parent or neighborhood Facebook Groups, and consider creating your own to foster ongoing client conversations. You can also use Facebook to repurpose blog content (like this one!) and link to your website for better SEO and lead generation.
Not just for corporate professionals—LinkedIn is where you can build credibility and connect with other pet-care entrepreneurs, potential business partners, and even local media outlets.
Ways to use LinkedIn:
Make sure both your personal and business pages are up to date for the best visibility.
Facebook and LinkedIn are the perfect social media platforms for highlighting an employee each month. Doing bite-sized interviews on why an employee likes working at your business, what they love about your customers, who their favorite pets are, or other relevant info will help your community get to know your team members and build trust between clients and your business. It also shows that you value and appreciate your staff.
Use Instagram to pair client quotes with playful pet photos. On Facebook and LinkedIn, go deeper with team bios and behind-the-scenes stories that humanize your brand.
Engagement builds community. Don’t just post and ghost—respond to every comment, DM, and tagged post.
Tips for boosting engagement:
Every comment and interaction increases your content’s visibility on social media algorithms—so take advantage of it.
As with any marketing campaign, your social media marketing strategy will greatly benefit from a dedicated plan that tracks when, how, and for what specific purpose you’ll create social media content.
Plan out hashtags, and use the same relevant hashtags for your posts. Consider tags like #puppies, #cutedogs, #dogsofinstagram, but also themed hashtags like #tongueouttuesday, and local hashtags such as #detroitpets #dogsofcalifornia
Pet-care business social media content ideas could include behind-the-scenes photos at your pet-care business or employees interacting with pets. Don’t forget about the content you create with the Revelation Pets’ pet update and report card feature!
Suppose your pet-care business has the budget to invest in Facebook, Instagram, or even Google Ads. In that case, this can be an incredibly effective marketing technique to reach a vast, new audience.
Instagram and Facebook allow businesses to create targeted ads that can help you reach new customers in your local area. Social media ad space can be a great investment if you want to target pet parents between 25-45 years of age within a ten-mile radius of your business.
When in doubt, cute wins.
If you keep throwing different content at the wall and nothing seems to stick, don’t be afraid to risk and leverage the adorable faces of your pups, kittens, and other furry clientele to catch the attention of listless social media scrollers and plug your services.
Social media is more than a place to post—it’s where your pet-care brand comes to life. Whether it's a photo of a sleepy pup after a day of play or a heartfelt testimonial from a long-time client, every piece of content helps pet parents get to know and trust you.
By combining a strong pet-care social media strategy with powerful tools like Revelation Pets software, your business will be better equipped to grow your local presence, build customer loyalty, and scale with confidence.
Want to learn more important pet-care business best practices? Explore these helpful resources: