Running a doggy daycare is all about providing a safe, engaging, and fun environment for dogs while their owners are away. One exciting way to elevate the daycare experience is by organizing a themed week. Themed weeks can bring variety to your routine, boost client engagement, and make your facility stand out. This blog post explores how to plan and execute a successful themed week at your doggy daycare, ensuring a tail-wagging good time for all.

Why Host a Themed Week?

Creating a Themed Week at Your Doggy Daycare

1. Enhanced Engagement:

  • For Dogs: Themed activities provide new stimuli, helping to keep dogs mentally and physically active.
  • For Owners: Fun themes can attract attention and make your daycare more memorable, encouraging repeat visits and word-of-mouth referrals.

2. Community Building:

  • Themed weeks foster a sense of community among pet owners and staff, creating a more enjoyable and cohesive atmosphere.

3. Increased Marketing Opportunities:

  • Unique events and activities offer great content for social media, email, and local media, boosting your daycare's visibility and appeal.

Steps to Organize a Successful Themed Week

Creating a Themed Week at Your Doggy Daycare

1. Choose a Theme:

  • Select a theme that will appeal to both dogs and their owners. Consider the season, upcoming holidays, or popular culture trends. Some ideas include:
    • Beach Week: Sandpits, water play, and tropical decorations.
    • Superhero Week: Capes, themed toys, and obstacle courses.
    • Holiday Festivities: Halloween costume contests, Christmas treats, or Valentine's Day "paw-ty."

2. Plan Activities and Decorations:

  • Daily Activities: Schedule different themed activities for each day of the week to keep things fresh and exciting. For example, agility courses, themed photo booths, or treasure hunts.
  • Decorations: Transform your facility with decorations that match the theme. This creates a festive atmosphere and enhances the experience for dogs and owners alike.

3. Prepare Themed Treats and Toys:

  • Special Treats: Offer themed, pet-safe treats that fit the week's theme. For example, ice cream for Beach Week or pumpkin biscuits for Halloween.
  • Themed Toys: Provide toys that match the theme, such as beach balls, superhero squeaky toys, or festive plushies.

4. Involve the Staff:

  • Costumes and Participation: Encourage staff to dress up according to the theme and participate in activities. This adds to the fun and creates a cohesive experience.
  • Training and Preparation: Ensure your staff is prepared and trained for the week's activities, so everything runs smoothly.

5. Promote the Event:

  • Social Media: Use your social media platforms to create buzz around the themed week. Post sneak peeks, activity schedules, and share updates throughout the week.
  • Email Newsletters: Inform your clients about the themed week through email newsletters, highlighting the special activities and any preparation they need to do.
  • Local Media: Reach out to local newspapers, radio stations, and community blogs for coverage, showcasing your daycare’s unique and engaging events.

6. Capture the Memories:

  • Photos and Videos: Document the week with plenty of photos and videos. Share these on your social media channels, website, and in follow-up newsletters.
  • Client Access: Offer to share or sell the photos to pet owners, providing them with lasting memories of their pet’s fun week.

7. Gather Feedback and Reflect:

  • Client Feedback: After the themed week, gather feedback from your clients to understand what worked well and what could be improved.
  • Staff Debrief: Hold a meeting with your staff to discuss the week’s successes and challenges, ensuring that future themed weeks are even better.

Case Study: A Successful Themed Week

Creating a Themed Week at Your Doggy Daycare

Background: A doggy daycare decided to host a “Beach Week” to celebrate the start of summer.


  • Monday: Sandpits and water splash zones.
  • Tuesday: Surfboard photo booth and beach ball games.
  • Wednesday: Tropical-themed agility course.
  • Thursday: Frozen treats and a beachwear costume contest.
  • Friday: Treasure hunt and a luau party with pet-safe treats.


  • The daycare used social media teasers, email newsletters, and local press coverage to promote the event.

Outcome: The Beach Week was a huge success, with increased attendance, positive feedback from clients, and a boost in social media engagement. The themed activities provided a fun and enriching experience for the dogs, and the event became an annual tradition due to its popularity.

Hosting a themed week at your doggy daycare can bring a fresh and exciting dimension to your services. With thoughtful planning, creative activities, and effective promotion, you can create memorable experiences for both dogs and their owners. Embrace the opportunity to showcase your daycare’s creativity and dedication to providing top-notch care, making your facility the go-to place for fun and engaging pet care.

Start a free trial with Revelation Pets to see how much easier managing your pet-care business can be.