From shelter pups finding forever homes to dogs with millions of followers and brand deals, 2025 proved one thing loud and clear: Dogs aren’t just pets anymore, they’re family, best Friedan, and full-on Internet celebrities.

Recent news and reports about popular dog breeds reveal how these trends are shaping the lives of dog parents, with updated surveys and industry insights highlighting shifts in breed preferences and the deepening bond between people and their pets.

As we head into 2026, dog trends are being shaped by a mix of real-world adoption patterns, lifestyle shifts, and yes… TikTok fame. In 2026, dog ownership trends show a rise in family-friendly, intelligent, and low-maintenance breeds. So which breeds are stealing hearts and timelines? Let’s dig in.

multiple dog breeds playing together outside

A Quick Look Back: Dog Adoptions in 2025

Before we jump into what’s trending next, it helps to understand what happened last year.

According to the ASPCA, about 1.9 million dogs and cats were adopted in the U.S. during the first half of 2025, just a small 1% dip from 2024. But within those numbers, some clear patterns emerged:

  • Small dogs were in demand, with adoptions up 6%.

    • More than 58% of pet parents prioritize size when choosing a dog, favoring compact size breeds for urban living.

  • Large dogs faced challenges, with adoptions down 9%

  • Puppies and juvenile dogs got a boost, up 6%

  • Adult and senior dogs had a harder time, seeing slight declines

Around the world, shelters and rescues are seeing similar trends as pet parents balance busy schedules, rising costs, and smaller living spaces. Smaller dog breeds are gaining popularity due to urbanization and living in apartments, with breeds like French Bulldogs and Pugs being preferred.

And while some breeds continue to dominate popularity charts, others—especially large and older dogs—still wait longer for their forever homes. Mixed breeds remain the most popular overall in real-world ownership.

Enter the Dogfluencers

Social media has become one of the biggest drivers of dog breed popularity. On platforms like TikTok and Instagram, dogs are cute, relatable, hilarious, emotional, and sometimes dressed better than we are. Viral news stories and trending videos on these platforms are now shaping which breeds capture the public’s attention, with updates and reports about popular dog breeds spreading rapidly online.

When it comes to viral breeds, Poodles are always in the spotlight, especially the Miniature Poodle, which is currently a top trending breed due to its intelligence and hypoallergenic qualities.

Mixed breeds and rescues are being celebrated more than ever in 2026, thanks to increased adoption campaigns and responsible breeding initiatives highlighted in recent news and industry updates.

pet parent taking selfie with chihuahua influencer dog

The Most Viral Dog Breeds Right Now

These breeds consistently rack up billions of views thanks to their looks and personalities:

  • Golden Retrievers: Sweet, loyal, and professional heart-melters
  • French Bulldogs: Compact, expressive, and made for city life
  • Chihuahuas: Tiny bodies, big attitudes
  • German Shepherds: Smart, expressive, and protective
  • Pugs: Comedy legends with unforgettable faces
  • Standard Poodles: Elegant, intelligent, and hypoallergenic family favorites

Also rising fast in popularity are Dachshunds, Rottweilers (myth-busters!), Pomeranians, Huskies, and Samoyeds.

When people see these dogs thriving online, it naturally sparks curiosity, and sometimes adoption interest too.

So… Which Dog Breeds Will Be Most Popular in 2026?

While trends come and go, some breeds have serious staying power. Large breeds have traditionally dominated the rankings of popular dog breeds, but shifts are occurring as preferences evolve. Certain breeds consistently appear as a popular breed at the top of the charts, thanks to their temperament, trainability, and suitability for families or active households. Based on recent data and what we’re seeing across the pet industry, here’s what we expect to top the charts in 2026 among the most popular dog breeds.

Before diving into the table, it’s important to note that the Labrador Retriever is expected to stay in second place, prized for its friendly demeanor and suitability as a family dog, while the French Bulldog is projected to remain in the top spot among dog breeds in 2026 due to its compact size and moderate exercise needs.

cute French bulldog puppy with toy

Predicted Top Dog Breeds for 2026

Rank

Breed

Why People Love Them

1

French Bulldog

Known for their compact size and suitability for apartment living, French Bulldogs have a playful yet calm temperament and require minimal exercise, making them ideal for city dwellers.

2

Labrador Retriever

Labs, including black Labs, are loyal dogs with a friendly demeanor and strong bonds with their families. Originally bred to retrieve game with a soft mouth, they are prized as family dogs and service dogs, require regular exercise, and are great with children.

3

Golden Retriever

Golden Retrievers are friendly dogs with a gentle nature, loving and affectionate nature, and excellent temperament. They are well-suited for families with children and other pets, and their socialization skills make them universally adored.

4

German Shepherd

Highly intelligent and loyal dogs, German Shepherds are commonly used in police and military work. They require proper training and socialization, making them ideal for active families who value versatility and protection.

5

Poodle

Poodles are available in standard, miniature, and toy sizes, making them versatile companions. They are highly intelligent, require regular grooming, and thrive on mental challenges. Popular among pet parents with allergy concerns, Poodles are also valued as service dogs.

6

Dachshund

Dachshund dachshunds are small dogs with long bodies and short legs, making them instantly recognizable. Playful, affectionate, and bold, they are popular among families with children and other pets. Originally bred to hunt animals, their lively personalities stand out.

 

You'll see plenty of overlap from "dogfluencer" breeds and the types of dogs the general public are adopting. These breeds shine both in real life and online, which helps keep them in the spotlight year after year.

Rising Breeds to Watch 

  • Cane Corso: A confident, protective breed growing in popularity among experienced owners

  • Doodles & Mixed Breeds: Friendly, intelligent, and everywhere on social media. Doodles are increasingly chosen as service dogs due to their intelligence and temperament, but they require regular grooming to maintain their coat health. 

    • Mixed breeds are also gaining attention for their versatility and often require consistent grooming depending on their coat type.

  • Pembroke Welsh Corgis: Short legs, big charm, and major scroll-stopping appeal

  • American Pit Bull Terrier: Gaining popularity in certain regions, known for their energetic nature and suitability for active households

woman training her large cane Corso

What These 2026 Dog Trends Mean for Pet-Care Businesses 

Breed trends don’t just influence pet parents, they directly impact kennels, daycare facilities, groomers, trainers, and boarding businesses around the world.

As we head into 2026, here’s what pet-care pros should be paying attention to:

1. Smaller Dogs, Bigger Demand for Services

With small dog adoptions on the rise and breeds like French Bulldogs, Dachshunds, Chihuahuas, and Poodles staying popular, many facilities are seeing:

  • Increased demand for small-dog daycare groups

  • More urban pet parents using boarding and daycare instead of relying on backyards

  • A need for flexible space planning and thoughtful group play management

2. Social Media Is Driving Expectations

Pet parents influenced by dogfluencers often expect:

  • Daily photo and video updates

  • Easy communication and transparency

  • A polished, professional experience they can trust (and share)

For pet-care businesses, this means operations matter just as much as vibes. Streamlined scheduling, clear records, and easy client communication aren’t just “nice to have,” they’re table stakes.

3. Puppies Are Popular, but Seniors Still Need Support

While puppies and juvenile dogs are trending, adult and senior dogs still make up a large portion of the pet population. Facilities that:

  • Offer senior-friendly care options

  • Train staff on mobility, medication tracking, and calm enrichment

  • Clearly communicate special-care capabilities

…can stand out while supporting dogs that often get overlooked.

4. Breed-Specific Needs Are Front and Center

Popular breeds come with specific care considerations:

  • French Bulldogs and Pugs may need heat-sensitive monitoring

  • Doodles and Poodles require regular grooming to keep their coats healthy and looking their best

  • German Shepherds and Cane Corsos benefit from structured routines and enrichment

  • All breeds benefit from proper training and early socialization to ensure good behavior, adaptability, and well-being

Businesses that understand and plan for these needs build stronger trust—and stronger client retention.

5. Data, Systems, and Scalability Matter

As demand shifts, pet-care businesses that use smart management software are better equipped to:

  • Track breed trends within their own customer base

  • Adjust staffing and group play safely

  • Communicate clearly with pet parents

  • Scale without sacrificing quality of care

In other words: Knowing who your customers’ dogs are today helps you prepare for who’s walking through your doors tomorrow.

pet parent happily hanging out with his dog and basketball

Get to Know Every Dog in Your Care with the Right Pet-Care Software

Dog breed popularity may shift year to year, but one thing stays constant: Pet parents expect exceptional care.

Whether you’re welcoming a Frenchie, a viral Goldendoodle, or a senior rescue with a heart of gold, staying ahead of trends helps pet-care businesses deliver safer, smarter, and more personalized experiences. Understanding your dog's needs—from exercise and diet to socialization—ensures a lasting bond built on love and respect.

In 2026, mixed breeds and rescues are being celebrated more than ever due to increased adoption campaigns and responsible breeding initiatives. Adopting a mixed-breed dog can bring unique benefits to families, as they often combine the best traits of multiple breeds and tend to have fewer genetic health issues compared to purebred dogs, supporting overall canine health. Spending time researching and meeting potential breeds in person can help business owners and pet parents gauge their temperament and suitability.

No matter the breed, great pet care isn’t just about keeping up with what's trending. It’s about being ready for whatever (and whoever) entrusts you with their care. 

Keep tabs and deliver the best care to every dog who walks through your doors. Try Revelation Pets free for 14 days!